Examples of Negative Keywords First, imagine that you are running a Google Ads or Bing Ads advertising campaign for your Ecommerce website selling designer chairs However, your store doesn't not sell wheelchairs You want to make sure that the search term "wheelchair" is excluded from your advertising campaign To do this you would make To add a negative keyword Click on All campaigns Select Keywords from the menu Choose Campaign or Ad group Select Add negative keywords Choose the ad group or campaign you want to add to To create or add to a negative keyword list Click on Tools (beside Reports at the top of the screen) Click Negative keyword lists under the Shared So, "cars," "trucks," and related terms would be good negative keywords The third ad is for a plumber and a couple of the organic listings below the map are for water heater repair Our example contractor does not sell or repair water heaters Thus "water heater" is a good negative key